This video was a one-take opportunity. We cast a real mom who had recently returned to work after having a baby; she believed the film crew was working on a documentary about working moms. Then, we cast an actor posing as a manager from the company’s headquarters to administer a performance review and surprised our new mom with pre-recorded testimonials from her friends and family. Our message to moms, “you’re doing better than you think” was well received and the video has over 1.3 million views.
For Chicco | MullenLowe