Liz Shook | Senior Integrated Producer

Liz Shook | Senior Integrated Producer

Liz Shook


Liz is a true integrated producer, trained in both traditional broadcast and interactive production; equally comfortable in both, and equally awarded in both. Liz spent the last five years as Senior Integrated Producer at MullenLowe in their Boston and LA offices producing work for Acura, Airbnb, Chicco, Google, Indeed.com, Royal Caribbean, US Cellular and other accounts. Prior to MullenLowe, Liz produced with Co:Collective in NYC on Google and was previously Director of Production at Modernista!

Producing projects like Royal Caribbean's "Come Seek Live" live streaming campaign, Liz resources work creatively to bring technology and film together. This project sourced stories over seven days in the Caribbean to live stream events over Twitter's Periscope platform to billboards in NYC, in real time. This required a meticulously planned system and control room as well as extensive technical exploration to receive strong enough cellular connection in remote areas.

Liz produced Airbnb's award winning "Hollywood and Vines" project where via Twitter, Airbnb directed user-generated content to build a story and use films submitted to Vine from all over the world.

Though integrated and complex projects are where Liz has found a niche, she's equally comfortable and happy producing traditional film and TV spots, too.

Since 2003, she has managed projects with budgets big and small for TV, radio, video, and digital experiences. Other productions include work for Cadillac, Showtime's Dexter, Nickelodeon, New Balance, TJ Maxx, Jay Peak Resort and Capital One.