Made in the USA
We were asked to raise awareness that NB is the only athletic shoe manufacturer making shoes in the US. For a 4th of July launch, we shot footage and stills for over a week in the town of Skowhegan, ME where NB has a factory of 300+ employees. Capturing the vibe of the town, our video builds to using factory boxes, painted, and all the employees to create an American flag shot from a cherry picker. This and other Made in the USA content was driven to by media and featured on a microsite.
For New Balance