Liz Shook | Senior Integrated Producer

Liz Shook | Senior Integrated Producer

B. toys Website

A new toy brand sold in Target with a fresh style and philosophy. With short media money, we drove to the site from the toy’s hang tags using children’s quotes and inviting parents to enter their own to send and share. We leveraged the toy designer’s passion for the brand with a blog and the beauty of the packaging and patterns to build and composite 4 Flash worlds to explore the site. We shot 360’s of each product and rendered in Flash, and built a module for all user’s quotes to be aggregated, posted, emailed, shared through social media and sorted in our gallery. Often-updated FB and Twitter pages keep moms coming back; metrics are up! All done with an agency of 3 people working with a production partner.


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